


Since its inception in 2006, the programme has embraced women-owned businesses internationally for as long as they aim to have a significant and sustainable social or environmental impact. Left to right: Andrea Barber, Basima Abdulrahman Corina Huang & Orianna Bretschger (Photo: Cartier) The initiative equips these entrepreneurs with the financial, social, and human capital required to build their leadership skills and grow their businesses. The Cartier Women’s Initiative (CWI) is an annual international entrepreneurship programme that aims to effect change by empowering women impact entrepreneurs. Rolex’s commitment to supporting explorers on this mission is a noble quest with no end in sight, enabling change for a better tomorrow. The vision and values of Hans Wilsdorf endure as the company turns its passion of exploration for pure discovery into a passion for preserving the natural world. Additionally, 34 endangered species and 26 vital ecosystems, including a large expanse of the Amazon rainforest, are now protected. Thanks to them, over 18 million trees grow today. Their efforts benefit an estimated 5 million people globally, with 48 innovative technologies developed for numerous applications. To date, 150 Laureates have seen their labour come to fruition. First set up in 1976 to mark the 50th anniversary of the world’s first waterproof wristwatch, the Oyster, the programme supports exceptional individuals making the world a better place. The Rolex Awards for Enterprise is another effort beneath the Perpetual Planet initiative’s umbrella. One of the most globally vulnerable water sources, these mountains provide critical freshwater to more than 6 million inhabitants in nearby Santiago. The highest weather station in the Southern and Western hemispheres, scientists now have a window to observe atmospheric processes in the Chilean Andes. In early 2021, a National Geographic team of explorers and scientists installed a weather station just below the summit of Tupungato Volcano in the Southern Andes. Sylvia Earle on Caldesi Island in the Florida Gulf Coast Hope Spot near Dunedin where she grew up and fell in love with the ocean (Photo: Rolex)
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The two organisations unite in engaging in a series of expeditions focused on answering crucial questions about the impacts of climate change on critical environments. Since 2017, Rolex has also enhanced its long-standing partnership with the National Geographic Society to promote exploration and conservation. Presently, only 8% of our oceans are conserved. Earle contributes to a global effort aiming to protect 30% of the world’s oceans by 2030. With the support of Rolex since 2014, the number of Hope Spots has increased from 50 to over 130. The sites may be significant for their biodiversity, home to rare or endangered species, or be sites where local communities rely on a healthy marine environment for their livelihoods. These are areas designated as vital to the preservation of species. Currently, the initiative embraces Sylvia Earle’s Mission Blue Initiative, founded in 2009 to preserve the oceans through a network of marine-protected Hope Spots. The effort supports individuals and organisations using science to understand global environmental challenges and plan viable solutions to restore balance to our ecosystems. Rolex’s Perpetual Planet Initiative launched in 2019. In Cachet’s 2021 feature story, we take a look at luxury watch brands driving change towards sustainability, conservation, and humanitarian efforts to make the world a better place.
